3-Phase Strategic Plan
Phase 1: Launched!Go mobile with our medical services.
Why Did We Go Mobile?
A mobile unit vehicle is the best first step toward offering more medical services. Why? Because it…
Reaches more clients with greater effectiveness
- Women in an unplanned pregnancy will take about 4 days to confirm that they’re pregnant. Once they confirm that positive test, they will immediately choose whether they want to abort or not. If they do want to abort, it takes them an average of 2 days to make an abortion appointment and 7 days to get the actual abortion. A mobile unit will significantly reduce the time we can get to women during those 9 days. It will also significantly reduce the time between her positive test and viewing her child on an ultrasound or hearing her child’s heartbeat.
- During 2014, more than 563 appointments we scheduled were not kept by clients. Going into the community to clients will reduce our no-show rate. We confirmed this with other centers who have mobile operations. A mobile unit will enable us to take better care of clients who initially come to us for help.
- As a matter of fact, based on the experiences of 3 other centers with mobile operations, we have the potential to increase the amount of clients we see. A mobile unit will give us the potential to double our annual client-base from an average of 500 clients to 1,000 clients within the first year of operation.
- The barriers of transportation and time will be removed for the client completely. If they need to meet on a weekend or after hours, or cannot come to the Care Center’s main location, we can go to them. A mobile unit will enable us to go to them wherever and whenever is necessary to help.
- We can make our services directly available to women who are going to the abortion clinic. By parking near the clinic at times when abortions are scheduled, we can act as an easily accessible alternative. A mobile unit will enable us to directly impact women going to get an abortion by showing them an alternative option.
Helps other pregnancy care centers in our area
- A mobile unit will allow for collaboration with other centers, widening our reach in the Triad.
- Other centers in the Triad that do not provide medical services will be able to do so.
- Positive relations with surrounding centers can also lead to future collaboration and referrals to us for medical services.
Helps our volunteers
- Reducing the client no-show rate will effectively increase the productivity of our volunteers.
- It will also increase volunteer morale. Being more intentional with their time and allowing them to be a part of the mobile outreach process will lead to greater retention/involvement.
Needs Moving Forward:
- Volunteers to staff the mobile unit on its days of service (click here for times/locations)
- Financial Support throughout the year: $88,200 (this is our yearly total)
- Prayer for our clients, our volunteers, and staff that God would use this to help people and to change their futures.
Please Consider Giving & Volunteering
This $88,200 includes things like maintenance, insurance, and medical staff salaries for one year. Please consider giving so that we can not only maintain our current schedule of care, but expand it to serve clients 6 days a week! Please also consider volunteering so we can properly staff the unit and give our clients the care they deserve.
Thanks for your partnership. Your generosity fuels the mission of the Care Center.
Phase 2Reconsider our current location.
Reconsidering our location is a necessary step toward offering more medical services. Why? Because of…
Restrictions in our current location
Our current location is not conducive for offering more medical services (Phase 3). We are considering our options and believe moving our permanent location strategically closer to the college campuses in Greensboro would help more people in our target demographic have access to our services, as well as allow us to gain the space necessary for more medical services. There are certain requirements for a building that is used for medical care (i.e., accessibility, room proportions, etc.). Our current location does not meet these requirements.
The need for a strategic location
- The majority of clients are between ages 18–25 (typical college student) and come from the 27406 ZIP code. Finding a location within walking distance or more easily accessible to UNCG, Greensboro College, Bennett College, and NC A&T would reduce the barrier of travel for college students and many in that part of our community.
- It would also allow us to effectively compete with Student Health Services, which tend to hold different values on sexual health, and do not typically offer medical care or treatment.
Where We Are in the Process:
- Begin fundraising for Phase 2 & 3
- Create a steering committee (consisting of seats, such as a lawyer, doctor, nurse, public health worker, real estate agent, staff representative, advertisement/marketing expert, etc.)
- Sell current location
- Move offices
- Renovate new facility (prep for medical)
- Purchase furnishings and interior decorations
- Alter exterior as needed
*Update: Currently, our property is on the market! We are also preparing to sign a lease for a new location. More on this is forthcoming.
Total Cost for Phase 2: $310,100 (tentatively)
Phase 3Offering more medical services to effectively serve clients in their sexual health & pregnancy needs.
We believe more medical services should be our ultimate goal because they will…
Increase the credibility of our services
- With more medical professionals on staff (we currently employ two RNs and two RDMSs), clients can remain assured we are providing the best health care they can get.
Draw a larger client base
- Pregnancy tests can be qualified as Proof of Pregnancy for Medicaid.
- We will provide comprehensive STI testing and treatment.
- Professional medical advice related to sexual and prenatal health will draw more clients.
Compete with Planned Parenthood
- Planned Parenthood is seen as the nation’s expert on women’s and sexual health. We want to compete effectively for clients.
- We will offer free (or extremely low-cost) services, especially for prenatal care and STI testing.
Further reduce barriers to carrying to term
- We will help women apply for Medicaid if they do not have insurance.
- We want to explore providing prenatal care up to 6 months in order to reduce the gap of insurance coverage.
- We will make ultrasound services available to abortion-minded clients anytime.
Create an opportunity to develop longer relationships with clients
- This allows more opportunities for advocates, nurses, and doctors to build a healthy relationship and share the gospel.
- There will be ongoing support to women throughout their pregnancy.
- This allows for at least 2 contacts (medical staff and advocate) over an extended period of time, deepening a client’s connection to the Care Center as an organization.
- Perform a needs-assessment to determine exact services we should provide
- Consult professionals and other centers to understand the needs and requirements for those new services
- Build current staff and volunteer base for more medical services (more nurses, doctors, and other positions, as needed)
- Add prenatal services and other women’s health services, as able